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Hispanic Retail 360
PRESENTATIONS

2013 Hispanic Retail 360 Summit Presentations
in order of the agenda 

Please be patient as downloads could take several minutes.

   
GENERAL SESSION 1
Generation of Innovation, Mobile and Social

Victoria Clark, Co-Founder and Chief Creative, Gravy; Dennis Devlin, Chief Executive Officer, Consumer Clarity; José Espinoza, Vice President, Strategy and Business Solutions, Mercury Mambo and Greg Webster, Executive Vice President Business Development and GM Research/Data Products, Mobile Posse, Inc.
   
GENERAL SESSION 2
How New Futuro is helping ALDI drive New Engagement with Millennials

Marcos Lopez, Director of Operations, ALDI, Inc. and Jennifer Woods, National Director Business Development, New Futuro
   
GENERAL SESSION 3
Understanding Diverse Latinos: New Insights into Three Important Hispanic Segments

Juan Carlos Dávila, Senior Vice President and General Manager of Hispanic Market-Center of Excellence, Nielsen and Mónica Gil, Senior Vice President of Government and Public Affairs, Nielsen
   

GENERAL SESSION 4
How Millennial Moms Think, Feel and Shop

Panel Discussion - Presentation is Not Available
   
GENERAL SESSION 5
From Emerging to Influencers: Why Latinos Are leading Retail Trends

Presentation is Not Available
   

GENERAL SESSION 6
From Pantry to Store Shelf: What Impacts Hispanic Millennials at Retail?

Darren Seifer, Food and Beverage Industry Analyst, NPD Group, Inc. and Terry Soto, President and Chief Executive Officer, About Marketing Solutions, Inc.

   

GENERAL SESSION 7
Retail Architecture for Today's Consumer

Fernando Castillo, Senior Designer, ID & Design International;
George B. Moore
, Director of sales, Paragon Solutions and Juan Romero, President and Chief Executive Officer, api (+)

   

GENERAL SESSION 8
Total Market Transformation: Emerging Strategies of Market Leaders for Winning the New Consumer Landscape

Ida Chacón, Vice President, Marketing and Commercial Solutions, Latinum Network and James Seidl, Director of Innovation and Hispanic Marketing, McCormick & Co.

 

GENERAL SESSION 9
How Social Media Can Sell Your Product: Connecting with Latino Influencers Online

Jim Hachtel, Senior Category Manager, BP/ARCO/ampm and
Joe Kutchera
, Content Marketing Advisor, Latino Link
   

GENERAL SESSION 10
How Ethnic Brands Are Moving into the Mainstream and Vice Versa

Manny Bartolini, Marketing Manager, Bustelo, The J.M. Smucker Co.;
Javier Delgado-Granados, Senior Marketing Manager, Walmart Stores, Inc. and Stephen Palacios, Executive Vice President, Added Value Cheskin
   

GENERAL SESSION 11
Translating General Market Programs for Hispanic Retailer: Breakfast Case Study

David Bishop, Managing Partner, Balvor LLC; Nancy Lopez Pedroza, Regional Marketing Manager, Unified Grocers and Victor Zaborsky, Director, Marketing, Milk Processors Education Program
   

ECOLAB WORKING SESSION
Es Usted Dueno de la Seguridad Alimentaria?
Are You the Owner of Food Security?

Dr. Tatiana Lorca, Ph.D., Manager of Food Safety Education and Training, Food and Beverage Division, Ecolab, Inc.
 

   

CONCURRENT SESSION B
Reaching the Hispanic Market with Social Cause Marketing

Dorothy Jones, Vice President of Marketing, Susan G. Komen for the Cure and Evelyn Homs Medero, Senior Director, Multicultural Business Development, ALSAC/St. Jude Children's Research Hospital

 

CONCURRENT SESSION C
The Latest and Greatest Tactics for Engaging Hispanic Shoppers Through Digital Signage and Mobile Marketing

Joe Benites, Chief Executive Officer, 9D Media

   

CONCURRENT SESSION C-1
Maximizing the Hispanic Marketing Opportunity to Fuel Total Market Growth

Alberto Bandera, Chief Executive Officer, Teasdale Quality Foods, Inc.; Bessie Ramirez, Partner, Santiago Solutions Group; Carlos Santiago, President and Chief Strategist, Santiago Solutions Group and Chistopher Vasconcellos, Senior Director Center Store, Save Mart Supermarkets

 

CONCURRENT SESSION D
What Makes Hispanic Shoppers Different From Other Shoppers

Martin Ferro, Senior Account Planner/Insight & Strategy, The Integer Group

 

CONCURRENT SESSION F
Decoding Hispanic Entertainment and Lifestyle Choices

Guy Garcia, President of New Mainstream Initiatives, EthniFacts, LL
 
   
 
   
 
   
   
   
   
   
   
   
 
   
   
   
   
 
   
 

 

2014 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
7-Eleven
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy
Adonis Paseiro,
Local Business Manager, Hispanic,
Bi-Lo Holdings, LLC
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Marketing,
Kroger (HR 360 co-chair)
Janalee Clements,
Senior Customer Insights & Marketing Manager,
Maverik
Javier M. Delgado-Granados,
Director of Marketing,
Wal-Mart (HR 360 co-chair)


2013 Hispanic Retail 360 Summit Agenda

We are currently accepting speaker proposals for our 2014 conference. The 2014 Conference Agenda will be coming soon.

Click here to view the 2013 Hispanic Retail 360 Summit Agenda. 



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