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PRESENTATIONS
2012 Hispanic Retail 360 Summit Presentations
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| WEDNESDAY, AUGUST 15 | |
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OPENING GENERAL SESSION Hispanic Retail: From Niche to Mainstream Guy Garcia, Author, Journalist, Entrepreneur, President, New Mainstream Initiatives, EthniFacts |
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GENERAL SESSION 2 |
| THURSDAY, AUGUST 16 | |
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GENERAL SESSION 4 Moderator: Peter Larkin, President & CEO, National Grocers Association |
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GENERAL SESSION 5 Dawn-Marie Gray, Sr. Manager of Multicultural Marketing, CVS Caremark and Terry Soto, President & CEO, About Marketing Solutions, Inc. |
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GENERAL SESSION 6 Session Leader: Isabel Valdés, Author, President, Isabel Valdés Consulting |
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Concurrent Session A Joe Benites, Director & CEO, 9D Media and Greg Martin, Sr. Vice President, Brite Media Group |
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Concurrent Session C Diana Bald, Sr. Vice President, Director of Marketing, ID Media |
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Concurrent Session D Becky Arreaga, President and Liz Arreaga, Partner, both of Mercury Mambo |
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Concurrent Session D-1 The Hispanic Food Shopper: New Insights for Growth Laura Puente, Manager, Strategic Marketing and Tony Washington, Director, Shopper Insights, both of ConAgra Foods |
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Concurrent Session F Operational Challenges of Retailing to Hispanics at the Store Level Dan Riley, Regional Operational Manager |
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Concurrent Session H Understanding Latinos Through Their Cultura: An Audiovisual Journey Manuel Delgado, CEO, Agua |
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Concurrent Session J Targeting Today’s Hispanic C-Store Shopper: A Look Into the Hispanic Convenience Store Shopper James Hachtel, Sr. Category Manager, BP/ARCO/ampm and Leylha Ahuile, Sr. Anaylst of Multicultural Reports, Mintel International Group |
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Concurrent Session L Lessons in Hispanic Shopper Marketing: How to Effectively Develop and Activate Integrated Marketing Programs with Retail Partners and Distributors, and How Not To Mario Echevarria, CEO, Shopper Marketing Group (SMG) and Dana Jones, President, Stellar Marketing |
| FRIDAY, AUGUST 17 | |
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GENERAL SESSION 7 Click here to download a copy of Nielsen's State of the Hispanic Consumer report. Monica Gil, Sr. Vice President, Government and Public Affairs and James Russo, Vice President, Global Consumer Insights, Nielsen |
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GENERAL SESSION 9 Meeting the Specific Dietary Needs of Latino Consumers Chef Alex Garcia, San Ignacio Kitchenware and Stacy Loftus, Health & Wellness Supervisor, Hy-Vee Supermarkets |
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GENERAL SESSION 11 Creating Total Market Strategies in a Diverse Nation: Chrysler’s Ram Case Justin Byrd, Head of Multicultural Marketing & Advertising, Chrysler Corporation and Ida Chacón, Vice President of Marketing & Commercial Solutions, Latinum Network |
Click here to view the 2013 Hispanic Retail 360 Summit Agenda.
Latino marketing is a growing concern for United States food and business retailers. At the Hispanic Retail 360 Summit, to be held August 14-16, 2013, retail marketing strategies for the U.S. Latino consumer market will be discussed by top retailers, suppliers and experts in the field.
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