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Hispanic Retail 360
PRESENTATIONS

2014 Hispanic Retail 360 Summit Presentations
in order of the agenda 

Please be patient as downloads could take several minutes.

   
 

KEYNOTE
Keynote - How Curacao, The Innovative and Trendsetting Retailer, Captures the Hispanic Market
Jerry Azarkman, Chief Marketing Officer, Curacao Department Stores

   
  GENERAL SESSION 1
Beyond the Total Market Strategy - Engaging The Evolving Hispanic Consumer
Juan Carlos Davila, Senior Vice President & General Manager of Hispanic Market, Nielsen
   
  GENERAL SESSION 3
Way Beyond Buzz - Making a Cultural Connection That Results in Sales
Andrew Gamm, Brand Director, Pizza Patrón
   

GENERAL SESSION 5
Subway's Innovative Approach to Engaging the Hispanic Market
Don Fertman, Chief Development Officer, SUBWAY, Franchise World Headquarters, LLC
   
  GENERAL SESSION 6
Engage Biculutural Latinos and Watch them Flourish - Turning a Job into a Retail Career
Mariela Dabbah, CEO, The Red Shoe Movement: Women Supporting Women for Career Success
   
  CONCURRENT SESSION A
The Total Market and Multicultural America
David Morse, President & CEO, New American Dimensions
Kartik Pashupati, Senior Manager, Research Methods & Analystics, Research Now
   
  CONCURRENT SESSION E
Understanding the Hispanic Shopper: New Insights from Eye-Tracking Research
Scott Young, President, Perception Research Services (PRS)
   
  CONCURRENT SESSION F
Winning with the Total Market through Culture
Frenchie Guajardo, Executive Vice President, Shopper & Digital Marketing, MarketVision
   
  CONCURRENT SESSION G
Understanding & Managing Hispanic Shopping Journey via Omni-channel Marketing
Jorge Martinez, Director, LatinoEyes, C+R's Hispanic Research and Consultancy Division
   
  CONCURRENT SESSION H
Tapping the Total Market's Healthy Living Movement - Leveraging Similarities & Nuances
Carlos Santiago, Chief Strategist, Santiago Solutions Group (SSG)
Juan Sebastian Ovalle, Director Insights & Predictive Analytics, SSG
   
  CONCURRENT SESSION I
Hispanic Shoppers on the CulturEdge
Guy Garcia, President, New Mainstream Initiatives, EthniFacts LLC
   
  CONCURRENT SESSION J
Filling the Hispanic Data Knowledge Gap
Dr. Jake Beniflah, Executive Director, Center for Multicultural Science Marie Quintana, President, Tu Familia, Inc.
   
  CONCURRENT SESSION K
Making Music and Scoring "Gols" at Retail
Nelson Albareda, Founder and CEO, LTE Group
   
  CONCURRENT SESSION L
Mobile Is Social. Social Is Mobile
James Briggs, CEO, Briabe Mobile
   
 

GENERAL SESSION 9
Bicultural Latinos - What makes them different and Why Does that Matter
Darren Seifer, Food & Beverage Industry Analyst, The NPD Group
Terry Soto, President and CEO, About Marketing Solutions, Inc.

   
 

GENERAL SESSION 10
Embracing the Hispanic Community Involves More Than Selling Products - It’s Goodwill!
Speakers/Moderators: 
Michael Meyer, Vice President of Donated Goods and Retail, Goodwill Industries
Evette Rios, National Latina Spokesperson, Goodwill Industries International

Panelists: 
Maria Yactayo, Hispanic and Immigrant Services Program Manager, Goodwill Industries International
Rachel Morales, Manager, Marketing and Brand Development, Goodwill Industries International 
Michael Zahn, Director of Marketing, Goodwill Industries of San Antonio

   
 

GENERAL SESSION 11
From Idea to Execution - How Anheuser-Busch Brings Hispanic Connection Strategies to Life
Ryan Garcia, Vice President, Regional Marketing, Anheuser-Busch
Elena Sotomayor, Executive Vice President, Marketing and Sales, Cardenas Marketing Network

2014 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
7-Eleven
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy
Adonis Paseiro,
Local Business Manager, Hispanic,
Bi-Lo Holdings, LLC
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Marketing,
Kroger (HR 360 co-chair)
Janalee Clements,
Senior Customer Insights & Marketing Manager,
Maverik
Javier M. Delgado-Granados,
Director of Marketing,
Wal-Mart (HR 360 co-chair)



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