New Stores, Hispanic Campaigns to Drive Pizza Patron in 2012

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MarketWatch.com: Pizza Patron announced today that it will be rebooting its franchising push in 2012 targeting strategic new markets and adding more stores in existing ones. The company will continue to hold fast to its core philosophy of growth through franchise distribution.

The company's goal is to open 50 new stores within the next two years, reaching a pace of one store opening per week by the end of 2014. Responsible for the goal, Victor Vazquez, the company's franchising and business development manager, has been tasked with ramping up exposure and store development in 2012 in underpenetrated Hispanic markets in which the company already has a footprint.

"We are excited about our prospects for growth in 2012," said Vazquez. "Our marketing team has three groundbreaking Hispanic campaigns planned this year that we believe will energize the brand and spark new interest in the franchise opportunities we have available in prime Hispanic markets throughout the U.S."

Pizza Patron is a 100-unit chain, currently operating in California, Nevada, Arizona, Colorado, Texas, Georgia and Florida. Vazquez plans to continue focusing on markets where the brand has an established presence and on penetrating untapped major Hispanic markets like Chicago. He says there are prime territories available in key growth markets including Texas; California; Denver, CO; Las Vegas, NV; Miami, FL; Arizona and Atlanta, GA.

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