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Gorton's Seafood Launches Hispanic Microsite as Resource for Spanish-Speaking Consumers
Chron.com: Spanish-speaking seafood consumers now have a new resource to assist them in finding ways to get seafood on their plates twice a week, in accordance with the USDA’s MyPlate dietary guidelines. Gorton’s Seafood has launched a new Spanish-language microsite, GortonsEnEspanol.com, which features information about the company, its products, and family-pleasing recipes, as well as access to English coupons and electronic newsletters. The new site expands on the company’s outreach to the Hispanic population in the U.S., deemed by the U.S. Census Bureau as being the nation’s largest ethnic group. In addition to the website, the company has also been working with Sylvia Melendez-Klinger, licensed and registered dietitian and founder of Hispanic Food Communications, to develop recipes with Latin flavor using Gorton’s products. Click here to read the full story |
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2012 Hispanic Retail 360 Summit Agenda
Click here to view the 2012 Hispanic Retail 360 Summit Agenda. Mark your calendar for the 2012 Summit
Latino marketing is a growing concern for United States food and business retailers. At the Hispanic Retail 360 Summit, to be held August 15-17, 2012, retail marketing strategies for the U.S. Latino consumer market will be discussed by top retailers, suppliers and experts in the field. Related Web Sites
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Progressive Grocer Store Brands
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