Center for Hispanic Leadership to Unveil New Brand Development Framework with Unique Content and Social Media Impression Standards for U.S. Businesses

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PRWeb.com: On the heels of recent reports that Univision and Disney are in talks to form a 24-hour news channel that will be targeting the English speaking Hispanic audience, the Center for Hispanic Leadership (CHL) revealed its own plans to offer a new Brand Development Framework that businesses can use to reach and interact more authentically with the community. The objective of this new framework is to enable corporations to unlock the massive Hispanic opportunity, a “super consumer” group with a purchasing power expected to reach $1.2 trillion in 2012. The Center for Hispanic Leadership is a professional development and business consulting institute that focuses on helping Fortune 500 organizations advance their Hispanic leaders in the workplace and maximize brand loyalty with Hispanic consumer groups. “This moment has been building for years and the power of the English-speaking Hispanic consumer has finally arrived,” beamed Glenn Llopis, Founder/CEO, Center for Hispanic Leadership. “We started CHL because the English-speaking Hispanic employee and consumer has a unique platform and voice that needs to be heard. Companies that connect to that voice and manage Hispanic relationships on their terms, based on cultural roots and other diverse needs, will be the dominant players in their industries.”

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