AHAA Expands Membership to Represent all Hispanic Marketing Disciplines, Creates Advisory Board

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As a reflection of the 360-degree solutions sought by today's clients, AHAA will expand its focus, advocacy and membership beyond advertising agencies to include all Hispanic marketing disciplines.

"Advertising agencies, PR firms and media entities all have the same goal-to champion corporate investment and advocate for the unique roles we each play in reaching this explosive market segment," said Roberto Orci, Chairman of AHAA and CEO of Acento Advertising. "For more than 15 years, AHAA has played a leadership role in growing this market. Through our advocacy work, we have learned that we are a much stronger voice when we work together. This move will only strengthen our collective Hispanic marketing voice."

Going forward, AHAA will be known as, "AHAA—The Voice of Hispanic Marketing."

To reflect these changes, effective immediately, all current Associate Members will become Full General Members. General members will now include firms that specialize in Hispanic advertising, public relations, research, promotions, direct response, music, consulting, production, as well as media. There will still be an associate member category for students.

To further its commitment and provide thought leadership across all marketing disciplines, AHAA is forming an advisory board of senior industry leaders and advocates. They will be a vital resource for setting AHAA's long-term strategy. Additionally, the AHAA board of directors will be expanded to reflect the more diverse membership.

For more information on AHAA, please visit http://ahaa.org.