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Hispanic Retail 360

Survey Reveals Hispanics Drink More Coffee Than Consumers At Large

Print Survey Reveals Hispanics Drink More Coffee Than Consumers At Large  

VendingMarketWatch.com: Coffee consumption is stronger among Hispanic Americans than their non-Hispanic counterparts, according to new research from the National Coffee Association (NCA). The NCA Hispanic-American Market Report reveals that 74 percent of Hispanic Americans drink coffee daily, fully 12 percentage points ahead of non-Hispanics. The differential is also sustained for less frequent consumption, with past-week consumption at 80 percent for Hispanics versus 72 percent for non-Hispanics and past-year consumption at 84 percent versus 77 percent.

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Jim Hendrickson,
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7-Eleven
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy
Adonis Paseiro,
Local Business Manager, Hispanic,
Bi-Lo Holdings, LLC
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Marketing,
Kroger (HR 360 co-chair)
Janalee Clements,
Senior Customer Insights & Marketing Manager,
Maverik
Javier M. Delgado-Granados,
Director of Marketing,
Wal-Mart (HR 360 co-chair)



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