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A 12 Year Local Racing Sponsorship is Paying Off for Tecate Light

Print A 12 Year Local Racing Sponsorship is Paying Off for Tecate Light  

HispanicRetail360.com: Each spring for the last 12 years, Tecate has gone to work at a local racing event in Southern California, an area steeped in some of the brands most loyal Hispanic customers. The promotional activities around the race have expanded from just those tethered to the weekend race to programs spread over months in advance.

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2014 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
7-Eleven
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy
Adonis Paseiro,
Local Business Manager, Hispanic,
Bi-Lo Holdings, LLC
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Marketing,
Kroger (HR 360 co-chair)
Janalee Clements,
Senior Customer Insights & Marketing Manager,
Maverik
Javier M. Delgado-Granados,
Director of Marketing,
Wal-Mart (HR 360 co-chair)



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