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October 31, 2014

» Multicultural Consumers to Drive Holiday Spending  Retail Marketing News

Multicultural shoppers are expected to drive increased spending this holiday season, with Hispanics taking the lead, indicated Nielsen’s recently released 2014 Holiday Sales Forecast.

» Stripes Celebrates DĂ­a de los Muertos with Facebook Promo  Retail Marketing News

Corpus Christi, Texas-based Stripes Convenience Stores is celebrating Día de los Muertos with a Facebook giveaway of autographed, limited edition prints by emerging Texas artist Elisa Rector.

» Tecate Celebrates Mexican Holiday Lupe-Reyes   Retail Marketing News

For the second consecutive year, Tecate and Tecate Light will stage a promotion based on the Mexican tradition of Lupe-Reyes.

» Asians Have Highest Suicide Rate among Elderly U.S. Women  Retail Marketing News

Asian women have the highest suicide rate among elderly women in the U.S., according to a Census Bureau report published in Korea Times U.S.

» Eight Multicultural Service Providers Join Forces  Retail Marketing News

Eight multicultural companies specializing in marketing, communications, technology and other complimentary areas have joined together to form a minority-owned holding company called Commonground/MGS.

» Fewer Hispanics are Quitting School  Retail Marketing News

While the exact reason is a bit unclear, more Hispanics are finishing high school than in years past.

» Goya Opens California Facility  Retail Marketing News

Goya Foods has expanded its West Coast presence with a Southern California facility and distribution center to meet increased consumer demand for the company's better-for-you products.

» Los Kitos Educational Cartoons Come to Grocery Stores  Retail Marketing News

Los Kitos has partnered with AP&P Solutions to show Los Kitos animated cartoon strips in Hispanic Grocery stores, including 39 Superior Markets in California.

October 24, 2014

» Mi Pueblo Stages `Mas Catrina’ Contest  Retail Marketing News

Mi Pueblo is looking for the best face of death.

» Love Knows No Boundaries in General Mills’ Gay, Multi-Racial Video  Retail Marketing News

Little kids love Cheerios, no matter what race they are who their parents are. Raphaëlle is no exception, as the little black girl munches on the cereal alongside her same-sex parents in this well-received General Mills video.

» Multicultural Women Are Often Under Recognized at Work  Retail Marketing News

Despite the many advantages of workplace diversity, the challenges and contributions of multicultural women often go unrecognized—even though 36 percent of women in the U.S. are multicultural.

» 6 Brands That Understand Hispanic Marketing  Retail Marketing News

When it comes to Hispanic marketing, everybody wants to get into the game. 

» Black Woman’s Wasabi-Ginger Chips Win Frito-Lay Contest  Retail Marketing News

Meneko Spigner McBeth, an African-American surgical nurse from Deptford, NJ, has been named the winner of Frito-Lay’s “Do Us a Flavor” contest.

» Puerto Rican network WAPA Launches News Show for U.S. Market  Retail Marketing News

Puerto Rico's leading broadcast network, WAPA Television, will introduce a new Spanish-language news program on Monday, October 27.

» Popular Korean Beer Introduced to U.S.  Retail Marketing News

This month, Korea-based Lotte Chilsung Beverage introduced its Kloud beer brand in liquor stores in the greater Los Angeles area.

» Heineken Becomes Official Beer of Major League Soccer  Retail Marketing News

Beginning in January, Heineken will be the official beer of Major League Soccer (MLS) as the league kicks off its 20th season.

» Tecate Launches 3-Month Retail Boxing Promo  Retail Marketing News

Tecate and Tecate Light plan to stage a three month promotion around the November 22 boxing match between Manny Pacquiao and Chris Algieri in Venetian Macao’s Cotai Arena in China.

October 17, 2014

» Asian Immigration Outpaces that of Hispanics  Retail Marketing News

As Hispanic immigration and birth rates decline, more U.S. population growth is coming from Asians, said the U.S. Census Bureau.

» Northgate Gonzalez Premiers Latin Animated Series  Retail Marketing News

As part of its ongoing effort to celebrate the traditions and cultures of its customers, Anaheim, Calif.-based Hispanic grocer Northgate González Market is supporting the “Dia De Los Muertos” holiday celebration by offering its customers a first look at the animated series “Muertoons."

» Mrs. Green’s Natural Market Offers ESL Classes   Retail Marketing News

Mrs. Green’s Natural Market plans to offer English as a Second Language (ESL) courses for associates across Westchester County, NY as part of a larger investment in its workforce.

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2014 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy
Adonis Paseiro,
Local Business Manager, Hispanic,
Bi-Lo Holdings, LLC
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Marketing,
Kroger (HR 360 co-chair)
Janalee Clements,
Senior Customer Insights & Marketing Manager,
Javier M. Delgado-Granados,
Director of Marketing,
Wal-Mart (HR 360 co-chair)

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