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Hispanic Retail 360
Hispanic Marketing News

April 18, 2014

» Univision Launches English-language Millennial Channel  Hispanic Marketing News

Univision is rolling out, an English-language video channel aimed at 15- to 30-year-old Hispanic Millennials.

» Sensis and ThinkNow Research Launch Hispanic Millennial Study  Hispanic Marketing News

Ad agency Sensis and ThinkNow Research have launched a new study on Latino Millennials. Titled "The Hispanic Millennial Project," the initiative takes a 360-degree look at this important demographic and their older Hispanic brethren. Both companies specialize in cross-cultural subjects.

» CPGs Target Latinos via Bilingual App  Hispanic Marketing News

Leading brands in CPG and other industries are targeting Latinos through a bilingual shopping app called Veo.

» Kellogg’s Develops Lifestyle App for Latina Moms   Hispanic Marketing News

Kellogg’s is launching Días Grandiosos, a mobile app that provides Latina moms with culturally relevant recipes, tips, articles and original content.

» Latinos Expected to Reverse Decline in Breakfast Cereal Consumption  Hispanic Marketing News

Hispanics’ comparatively high consumption of breakfast cereal is expected to buoy a $12 billion category that has been on the decline for the past decade.

» Hispanics Want Plain, Unaltered Ingredients  Hispanic Marketing News

Hispanic shoppers like to buy fresh, minimally processed foods whenever possible. By using these unaltered or “plain” ingredients, they can cook from scratch, control flavor and add personal touches to meals.

» Hispanic Moms More Likely to Stay Home  Hispanic Marketing News

By choice or by circumstance, Hispanic moms are more likely to stay at home, a trend that is steadily growing.

» Miami Chamber of Commerce Names Nutri-Force’s Anthony Alfonso Executive of the Year  Hispanic Marketing News

Anthony Alfonso, president and CEO of Nutri-Force Nutrition, has received the 2014 Top Minority Business Award in the Executive of the Year category from the Greater Miami Chamber of Commerce.

April 11, 2014

» More Puerto Ricans Flock to US Mainland  Hispanic Marketing News

Over the past decade, crime and a poor economy have prompted more Puerto Ricans to leave the island in favor of the U.S. mainland.

» Coca-Cola Launches Its Largest Marketing Campaign Yet  Hispanic Marketing News

The Coca-Cola Co. is inviting the world to celebrate football as a force for social good in a newly launched marketing program that is the largest in the beverage company's history.

»  Family Dollar to Close Stores  Hispanic Marketing News

Family Dollar said Thursday it will cut jobs and close about 370 underperforming locations due to poor sales and earnings. The deep discounter will also permanently lower prices on about 1,000 basic products.

» Pulpo Media Names Rosy Marin Chief Revenue Officer  Hispanic Marketing News

Pulpo Media announced that Rosy Marin has joined the online Hispanic media company as its new head of sales.

» Helps Orphans in Latin America  Hispanic Marketing News

SanaSana has launched a web site to benefit the estimated 10.2 million orphaned children in Latin America. is an online retailer that caters to Latinas.

» 20 Percent of Latin American Teens Leave School  Hispanic Marketing News

About 20 percent of teens in Latin America ages 12 to 18 do not attend school, indicated a report by the U.N. Economic Commission on Latin America and the Caribbean and the regional office of UNICEF.

» Hispanic Entrepreneurs Buoy Economy  Hispanic Marketing News

The number of Hispanic entrepreneurs has grown exponentially in recent decades and helped grow the economy during the recession, according to a new report released Tuesday. Many of these people are immigrants. Findings were published by NBC News Latino.

» 33 Percent of Latinos Identify as "Other" Race  Hispanic Marketing News

About 33% of people in the U.S. who label themselves “Hispanic” chose the option of “other” when indicating their race on the 2010 U.S. Census form, indicated a March study by the U.S. Census Bureau whose findings were published by the Pew Research Center.

April 4, 2014

» Hispanics Buy Private Label across Categories  Hispanic Marketing News

Store Brand Decisions

» Todobebé Expands Brand Reach  Hispanic Marketing News

Entravision’s Hispanic motherhood-oriented web site Todobebé is moving beyond the web to include mobile media, TV, radio and POS marketing

» Sabor Latino Trade Show Set for May  Hispanic Marketing News

From Progressive Grocer

» Peruvian Food’s Popularity Grows   Hispanic Marketing News

The growing popularity of Peruvian cosine, along with Brazilian and other South American fare, was the subject of Packaged Facts new report, “South American Flavors.”

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2014 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy
Adonis Paseiro,
Local Business Manager, Hispanic,
Bi-Lo Holdings, LLC
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Marketing,
Kroger (HR 360 co-chair)
Janalee Clements,
Senior Customer Insights & Marketing Manager,
Javier M. Delgado-Granados,
Director of Marketing,
Wal-Mart (HR 360 co-chair)

2013 Hispanic Retail 360 Summit Agenda

We are currently accepting speaker proposals for our 2014 conference. The 2014 Conference Agenda will be coming soon.

Click here to view the 2013 Hispanic Retail 360 Summit Agenda. 

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