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July 25, 2014

» Walmart Names Greg Foran President/CEO  Hispanic Marketing News

Wal-Mart Stores Inc. has promoted Greg Foran to president and CEO of Walmart U.S., effective Aug. 9.

» Hispanic Retail 360 Stages San Antonio Retail Cultural Immersion Tour  Hispanic Marketing News

The Hispanic Retail 360 Summit 2014 Cultural Immersion Tour will begin on Wednesday, August 13, at 10:30 a.m.

» AT&T Launches Hispanic Millennial Campaign  Hispanic Marketing News

Targeting Hispanic Millennials, AT&T is launching phase two of its Mobile Movement marketing campaign.

» Latinos Open Craft Breweries  Hispanic Marketing News

A number of Latinos have opened craft breweries in the U.S. Many of these establishments focus on beer made with fruit, cinnamon and other traditional Latin flavors.

» Hispanic Millennials Love Eating Out  Hispanic Marketing News

Hispanic Millennials enjoy eating out, more so than their non-Hispanic brethren.

» Zola’s Coconut Water Lemonade Launches Nationwide  Hispanic Marketing News

Zola Fruits of the World, makers of Coconut Waters and Acaí Juices in the U.S., has launched its Coconut Water Lemonade nationwide.

July 18, 2014

» CVS to Acquire Navarro Discount Pharmacy  Hispanic Marketing News

CVS Caremark, Woonsocket, R.I., said it entered into a definitive agreement to acquire the assets of Miami-based Navarro Discount Pharmacy.

» Understanding the Meaning of “Total Market”  Hispanic Marketing News

“Total market strategy” has become one of the most misused, misunderstood and over used terms in Hispanic marketing.

» Latinas Love the Big Screen  Hispanic Marketing News

Latinas ages 25-plus visit movie theatres more than any other group in the U.S.

» Corona Introduces 2014 Boxing Bottle  Hispanic Marketing News

Following the brand's successful program in 2013, Corona Extra has unveiled its 2014 Limited Edition Boxing bottles collection, available in the brand's 18-pack.

» Eli Lilly Web Site Offers More Spanish Content  Hispanic Marketing News

Eli Lilly and Company is expanding its online Lilly for Better Health initiatives to include more resources and more Spanish-language content.

» Hispanic Millennials Outspend Non-Latinos in Fashion  Hispanic Marketing News

Mark Twain once said that “clothes make the man.”

» Bicultural Latinos are an Important but Elusive Audience  Hispanic Marketing News

When it comes to TV content, bicultural consumers have the highest multi-media penetration (91 percent) of all Hispanic groups.

July 11, 2014

» HR 360 Keynote Jerry Azarkman Receives LA Entrepreneur of the Year Award  Hispanic Marketing News

Jerry Azarkman, keynote speaker at this year’s Hispanic Retail 360 Summit, was named Ernst & Young’s EY Entrepreneur of the Year 2014, Greater Los Angeles,

» Banks Exit Money Transfer Business  Hispanic Marketing News

Government crack downs on the funding of terrorists and drug lords has prompted many large banks to exit the international currency transfer business.

» Retailers Enter Remittance Business  Hispanic Marketing News

The decline in the number of banks conducting money transfers has prompted large retailers in Mexico to enter the remittance business.

» The Banking Police  Hispanic Marketing News

Experts criticize the government for forcing banks into a law enforcement role whose costs hurt honest immigrants.

» Kraft Emphasizes Health via Soccer  Hispanic Marketing News

In a new promotional campaign for Kraft Singles cheese slices, Kraft uses young soccer players to spread the word about healthy eating.

» The Power of Latinas  Hispanic Marketing News

Latinas are the main or joint decision-makers for purchases across a broad range of categories, reported Hispanic Market Weekly

» Unacculturated Latinos Drive Social App Use  Hispanic Marketing News

Unacculturated Hispanics lead the pack when it comes to using mobile apps and social media.

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2014 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy
Adonis Paseiro,
Local Business Manager, Hispanic,
Bi-Lo Holdings, LLC
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Marketing,
Kroger (HR 360 co-chair)
Janalee Clements,
Senior Customer Insights & Marketing Manager,
Javier M. Delgado-Granados,
Director of Marketing,
Wal-Mart (HR 360 co-chair)

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