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August 29, 2014

» Pro’s Ranch Market Now Los Altos Ranch Market  Hispanic Marketing News

CNG Ranch LLC, a partnership between California-based Cardenas Markets and Northgate Gonzalez Market, has rebranded Pro’s Ranch Market as Los Altos Ranch Market.

» Family Dollar Turns Down Dollar General Bid  Hispanic Marketing News

Family Dollar Stores Inc. rejected Dollar General Corp.'s rival acquisition bid, estimated at $9.7 billion, in favor of its existing $8.5-billion merger agreement with Dollar Tree Inc., the Associated Press reported.

» Army & Air Force Exchange Rated Top Company for Hispanic Women   Hispanic Marketing News

LATINA Style magazine has named the Army & Air Force Exchange Service one of the 50 best companies for Hispanic women to work, further reinforcing the Exchange’s commitment to workplace diversity.

» General Mills and Univision’s “El Gordo” Raise Money for Education  Hispanic Marketing News

Under an initiative titled, “Box Tops for Education,” Univision personality Raúl de Molina and General Mills are asking Latino parents to help raise private funds for their children’s schools by collecting box tops.

» Latino Food Shoppers Taking on Purchase Habits of Americans  Hispanic Marketing News

The food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers are advised to remain aware of various related trends to most effectively reach the increasingly influential Latino consumer segment.

» Hispanic Millennials Embrace Exercise, Less Likely to be Insured  Hispanic Marketing News

Assuming they are telling the truth, Hispanic Millennials are more physically active than both other Hispanics and non-Latino Millennials.

» Hispanics Embrace Digital Music  Hispanic Marketing News

Hispanics overindex when it comes to using mobile devices; hence, it is probalby no surprise that they use these devices to listen to music. And both mobile providers and advertisers are paying attention.

August 22, 2014

» Macy’s Settles NYC Racial Profiling Case  Hispanic Marketing News

Macy's said it will pay $650,000 to settle accusations of racial profiling at its flagship Manhattan store.

» United Opens New C-Store and Fourth Amigos Grocery Store   Hispanic Marketing News

Last week, United Grocers opened its first “greenfield” Hispanic-themed Amigos grocery store along with an adjacent United Express convenience store in Hereford, Texas.

» Hispanics Love Idaho Potatoes  Hispanic Marketing News

Many people view potatoes as the all-American food—after all, the U.S. is the birthplace of fast food and the quintessential French fry.

» Puerto Rico’s Population Declines  Hispanic Marketing News

For the first time since the 1700's, Puerto Rico's population has seen a historic decline as more residents have left for the U.S. mainland than any time since the end of World War II.

» Univision Outperforms English-Language Networks Again  Hispanic Marketing News

For the second consecutive year, Univision placed in the top spot during the July season, outpacing English-language stations ABC, CBS, FOX and NBC.

» When Do They Use English vs. Spanish?  Hispanic Marketing News

When it comes to bicultural Latinos, most are fully bi-lingual.

August 18, 2014

» Hispanic Retail 360 Summit Attracts Record Crowd   Hispanic Marketing News

Conference emphasizes “Total Market” strategy.

» Stagnito Business Information Launches Multicultural Retail 360  Hispanic Marketing News

Hispanic retail summit rebranded to better reflect retailers’ growth opportunities.

» Denny's Launches Latino Facebook Page   Hispanic Marketing News

Denny’s has launched the Denny’s Latino Facebook page in an effort to better interact with its Spanish-speaking customers.

» Goya Analyzes Hispanic Market in Minute Detail  Hispanic Marketing News

Via analytics and acculturation codes, Goya Foods is breaking down the Hispanic market with more granularity than ever.

» Mexican Actor Omar Chaparro Stages Redd's Apple Ale Tour  Hispanic Marketing News

MillerCoors’ Redd's Apple Ale has joined forces with well known Mexican actor and comedian Omar Chaparro for the Atrevete with Redd's Apple Ale tour.

» Cassill Drives Bon Bon NASCAR Chevy at Nationwide Children’s Hospital 200  Hispanic Marketing News

Landon Cassill, the 2008 NASCAR Nationwide Series Rookie of the Year, came in 14th out of 39 at the Nationwide Children's Hospital 200, a NASCAR Nationwide Series race that took place at Mid-Ohio Sports Car Course.

» Dos Equis Most Interesting “Masquerade” Program  Hispanic Marketing News

The Dos Equis brand is gearing up for Halloween with the latest incarnation of its most interesting "Masquerade" program, set to run at retail and on-premise from Sept. 15 –Oct. 31.

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2014 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy
Adonis Paseiro,
Local Business Manager, Hispanic,
Bi-Lo Holdings, LLC
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Marketing,
Kroger (HR 360 co-chair)
Janalee Clements,
Senior Customer Insights & Marketing Manager,
Javier M. Delgado-Granados,
Director of Marketing,
Wal-Mart (HR 360 co-chair)

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