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Hispanic Marketing News

August 18, 2014

» Hispanic Retail 360 Summit Attracts Record Crowd   Hispanic Marketing News

Conference emphasizes “Total Market” strategy.

» Stagnito Business Information Launches Multicultural Retail 360  Hispanic Marketing News

Hispanic retail summit rebranded to better reflect retailers’ growth opportunities.

» Denny's Launches Latino Facebook Page   Hispanic Marketing News

Denny’s has launched the Denny’s Latino Facebook page in an effort to better interact with its Spanish-speaking customers.

» Goya Analyzes Hispanic Market in Minute Detail  Hispanic Marketing News

Via analytics and acculturation codes, Goya Foods is breaking down the Hispanic market with more granularity than ever.

» Mexican Actor Omar Chaparro Stages Redd's Apple Ale Tour  Hispanic Marketing News

MillerCoors’ Redd's Apple Ale has joined forces with well known Mexican actor and comedian Omar Chaparro for the Atrevete with Redd's Apple Ale tour.

» Cassill Drives Bon Bon NASCAR Chevy at Nationwide Children’s Hospital 200  Hispanic Marketing News

Landon Cassill, the 2008 NASCAR Nationwide Series Rookie of the Year, came in 14th out of 39 at the Nationwide Children's Hospital 200, a NASCAR Nationwide Series race that took place at Mid-Ohio Sports Car Course.

» Dos Equis Most Interesting “Masquerade” Program  Hispanic Marketing News

The Dos Equis brand is gearing up for Halloween with the latest incarnation of its most interesting "Masquerade" program, set to run at retail and on-premise from Sept. 15 –Oct. 31.

August 8, 2014

» Cultural Food Patterns Must be Studied to Combat Obesity  Hispanic Marketing News

Current qualitative studies on eating behavior do a poor job at differentiating Latino populations by country of origin.

» Guest Column: The Hispanic Shopper of Today Has Changed. Are You Keeping Pace?  Hispanic Marketing News

Last month we discussed how Hispanics in the United States have transformed from a once recent immigrant population to a predominantly U.S.-born bicultural segment of the population.

» El Jimador Launches Two New Flavors  Hispanic Marketing News

Mango Mango and Mexican Lime added.

» Anheuser-Busch Importing Mexican Lager to U.S.  Hispanic Marketing News

Brewer hopes to tap fast-growing Hispanic market.

» Times Square Gathering Planned to Mark ‘Tipping Point” for American Population  Hispanic Marketing News

August 22 marks updated date when United States becomes a multicultural majority nation by Interethnic Proximity Index.

August 4, 2014

» An Invitation and Endorsement to Attend HR360 Summit  Hispanic Marketing News

10th annual conference comes to San Antonio, a city symbolic of the demographic changes sweeping America.

August 1, 2014

» Dollar Tree to Acquire Family Dollar  Hispanic Marketing News

Dollar Tree Inc. has agreed to acquire Family Dollar in a transaction valued at $74.50 per share, a 22.8 percent increase over Family Dollar's closing price on Friday.

» Grocery Outlet Promotes Economic Rice and Bean Dishes  Hispanic Marketing News

Grocery Outlet is promoting low cost bean and rice recipes to consumers who, regardless of ethnicity, are looking to save money on their grocery bill.

» Technomic Finds Many Latinos Drink Craft Beer  Hispanic Marketing News

Hispanics love beer—including the type of craft brews that have been taking the mainstream market by storm.

» Who Hispanics Live With  Hispanic Marketing News

It is often said that family is of the utmost importance to Hispanics, who often live in extended family groups.

» South Hill Jewelry Launches Hispanic Marketing Initiative  Hispanic Marketing News

South Hill Designs, a “party-plan” direct sales company, said it is preparing to target the Hispanic market with a comprehensive Spanish-language marketing initiative.

» Hispanics Travel More Than Others  Hispanic Marketing News

Latinos travel more frequently and spend more on vacations than non-Hispanics, said a new survey from Think Now research.

» Hispanic Seniors Face Poverty, Hunger  Hispanic Marketing News

For native-born elderly Hispanics in South Texas, poverty and hunger are everyday phenomena, forcing them to rely on food stamps and charitable resources.

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2014 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy
Adonis Paseiro,
Local Business Manager, Hispanic,
Bi-Lo Holdings, LLC
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Marketing,
Kroger (HR 360 co-chair)
Janalee Clements,
Senior Customer Insights & Marketing Manager,
Javier M. Delgado-Granados,
Director of Marketing,
Wal-Mart (HR 360 co-chair)

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