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October 24, 2014

» Mi Pueblo Stages `Mas Catrina’ Contest  Retail Marketing News

Mi Pueblo is looking for the best face of death.

» Love Knows No Boundaries in General Mills’ Gay, Multi-Racial Video  Retail Marketing News

Little kids love Cheerios, no matter what race they are who their parents are. Raphaëlle is no exception, as the little black girl munches on the cereal alongside her same-sex parents in this well-received General Mills video.

» Multicultural Women Are Often Under Recognized at Work  Retail Marketing News

Despite the many advantages of workplace diversity, the challenges and contributions of multicultural women often go unrecognized—even though 36 percent of women in the U.S. are multicultural.

» 6 Brands That Understand Hispanic Marketing  Retail Marketing News

When it comes to Hispanic marketing, everybody wants to get into the game. 

» Black Woman’s Wasabi-Ginger Chips Win Frito-Lay Contest  Retail Marketing News

Meneko Spigner McBeth, an African-American surgical nurse from Deptford, NJ, has been named the winner of Frito-Lay’s “Do Us a Flavor” contest.

» Puerto Rican network WAPA Launches News Show for U.S. Market  Retail Marketing News

Puerto Rico's leading broadcast network, WAPA Television, will introduce a new Spanish-language news program on Monday, October 27.

» Popular Korean Beer Introduced to U.S.  Retail Marketing News

This month, Korea-based Lotte Chilsung Beverage introduced its Kloud beer brand in liquor stores in the greater Los Angeles area.

» Heineken Becomes Official Beer of Major League Soccer  Retail Marketing News

Beginning in January, Heineken will be the official beer of Major League Soccer (MLS) as the league kicks off its 20th season.

» Tecate Launches 3-Month Retail Boxing Promo  Retail Marketing News

Tecate and Tecate Light plan to stage a three month promotion around the November 22 boxing match between Manny Pacquiao and Chris Algieri in Venetian Macao’s Cotai Arena in China.

October 17, 2014

» Asian Immigration Outpaces that of Hispanics  Retail Marketing News

As Hispanic immigration and birth rates decline, more U.S. population growth is coming from Asians, said the U.S. Census Bureau.

» Northgate Gonzalez Premiers Latin Animated Series  Retail Marketing News

As part of its ongoing effort to celebrate the traditions and cultures of its customers, Anaheim, Calif.-based Hispanic grocer Northgate González Market is supporting the “Dia De Los Muertos” holiday celebration by offering its customers a first look at the animated series “Muertoons."

» Mrs. Green’s Natural Market Offers ESL Classes   Retail Marketing News

Mrs. Green’s Natural Market plans to offer English as a Second Language (ESL) courses for associates across Westchester County, NY as part of a larger investment in its workforce.

» Price Rite Opens First New Grocery Store in Camden, NJ in Decades  Retail Marketing News

Camden, NJ is one of the top U.S. cities for corruption, murder and other violent crimes.

» Time Magazine Names Obama Daughters `Most Influential Teens’  Retail Marketing News

Sasha and Malia Obama, the teenage daughters of President Barrack Obama, were part of Time Magazine’s list of “25 Most Influential Teens of 2014.” The list was released on Monday.

» Guzman and Martinez Named Co-chairs of Hispanicize Advisory Board  Retail Marketing News

Facebook's U.S. Hispanic head of sales Christian Martinez and actor Luis Guzman were named co-chairs of the national advisory board of Hispanicize 2015 Week.

» How Hispanics View Money and Education  Retail Marketing News

Latinos are a relatively optimistic group: They believe they can make their dreams become reality and that everybody has an equal chance to succeed.

October 10, 2014

» Hispanics Only Group to See Poverty Decline, Incomes Rise  Retail Marketing News

Latinos are the only major ethnic group who have experienced a statistically significant decline in their poverty rate, according to 2013 Census Bureau figures compiled by the Pew Research Center.

» Mi Pueblo Partners with Western Union  Retail Marketing News

Western Union Company’s money transfer, bill paying and money order services are now available in Mi Pueblo Food Centers’ Northern California stores.

» Cultural Relevance Very Important to Blacks in Ads  Retail Marketing News

Cultural and ethnic identity is important to all cultures. But it is extremely important to African-Americans, particularly when it comes to portraying black culture in advertising.

» Pork Board Aligns with Chef Lorena Garcia  Retail Marketing News

The National Pork Board has enlisted celebrity chef Lorena Garcia to create pork-inspired recipes with a Latin touch.

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2014 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy
Adonis Paseiro,
Local Business Manager, Hispanic,
Bi-Lo Holdings, LLC
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Marketing,
Kroger (HR 360 co-chair)
Janalee Clements,
Senior Customer Insights & Marketing Manager,
Javier M. Delgado-Granados,
Director of Marketing,
Wal-Mart (HR 360 co-chair)

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