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Hispanic Marketing News

September 12, 2014

» Dollar General Takes $9.1 Billion Bid to Family Dollar Shareholders   Hispanic Marketing News

Dollar General Corp. has taken its $9.1 billion bid directly to Family Dollar Stores' shareholders, in an $80-per-share tender offer.

» New Latino Insights from Nielsen  Hispanic Marketing News

With the beginning of Hispanic Heritage Month just a few days away, Nielsen shared some key findings from its recent reports.

» Using Color to Reach Less Acculturated Hispanics  Hispanic Marketing News

The “generation gap” between acculturated and non-acculturated Hispanics is creating a big challenge for marketers.

» Hispanics 35+ Embrace Streaming Video  Hispanic Marketing News

Despite all the focus on trendy Hispanic Millennials, older Latinos also play an important role in when it comes to video interaction on digital devices.

» K. Fernandez Marketing Re-brands  Hispanic Marketing News

Karla Fernandez Parker, a brand engagement expert, has announced the rebranding of her agency, K. Fernandez Marketing, to reflect its Total Market and Hispanic expertise in multicultural advertising, brand positioning and cultural training.

» Owl Ridge Offers Fruit-Flavored AgavĂ© Wines  Hispanic Marketing News

Owl Ridge Wine Services announced the introduction of five flavors of Agavé Garden wines.

September 5, 2014

» IRI Issues New Hispanic Marketing Study  Hispanic Marketing News

IRI has released a new study designed to deepen marketers' understanding of the disciplines needed to successfully market to Hispanics.

» Tequila Exports to U.S. Increase  Hispanic Marketing News

Buoyed by higher sales to the U.S., Russia and China, Mexico's tequila exports rose 16 percent to $568 million in the first half of this year, compared to the same period in 2013, the Agriculture Secretariat said Wednesday.

» Coke Honors Families During Hispanic Heritage Month  Hispanic Marketing News

Coca-Cola is celebrating Hispanic Heritage Month with the “Momentos Coke” program. The initiative encourages families to celebrate their heritage, stay connected and be eligible to win family travel opportunities and other prizes.

» Puerto Rico to Target “Medical Tourists”  Hispanic Marketing News

On Tuesday, Puerto Rico outlined its plans for promoting itself as a medical tourism destination. Services will range from dental treatment to liposuction and weight-loss surgery.

» New Movie Release Appeals Largely to Hispanics  Hispanic Marketing News

During Labor Day Weekend, the new film, “As Above, So Below” generated $10.3 million in ticket sales over a four-day period; 34 percent of viewers were Hispanics.

» Mattel Debuts Mariachi Barbie  Hispanic Marketing News

In 1971, Malibu Barbie turned heads with her shimmering tan and straight blonde hair; in the 1980s, she embraced big hair and shoulder pads.

» Bottled Water Most Popular Among Multicultural, Gen X Shoppers  Hispanic Marketing News
The most frequent drinkers of bottled water tend to comprise a younger generation, with the 35- to 44-year-old age group showing the highest likelihood, according to marketing firm Packaged Facts.
 Progressive Grocer

August 29, 2014

» Pro’s Ranch Market Now Los Altos Ranch Market  Hispanic Marketing News

CNG Ranch LLC, a partnership between California-based Cardenas Markets and Northgate Gonzalez Market, has rebranded Pro’s Ranch Market as Los Altos Ranch Market.

» Family Dollar Turns Down Dollar General Bid  Hispanic Marketing News

Family Dollar Stores Inc. rejected Dollar General Corp.'s rival acquisition bid, estimated at $9.7 billion, in favor of its existing $8.5-billion merger agreement with Dollar Tree Inc., the Associated Press reported.

» Army & Air Force Exchange Rated Top Company for Hispanic Women   Hispanic Marketing News

LATINA Style magazine has named the Army & Air Force Exchange Service one of the 50 best companies for Hispanic women to work, further reinforcing the Exchange’s commitment to workplace diversity.

» General Mills and Univision’s “El Gordo” Raise Money for Education  Hispanic Marketing News

Under an initiative titled, “Box Tops for Education,” Univision personality Raúl de Molina and General Mills are asking Latino parents to help raise private funds for their children’s schools by collecting box tops.

» Latino Food Shoppers Taking on Purchase Habits of Americans  Hispanic Marketing News

The food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers are advised to remain aware of various related trends to most effectively reach the increasingly influential Latino consumer segment.

» Hispanic Millennials Embrace Exercise, Less Likely to be Insured  Hispanic Marketing News

Assuming they are telling the truth, Hispanic Millennials are more physically active than both other Hispanics and non-Latino Millennials.

» Hispanics Embrace Digital Music  Hispanic Marketing News

Hispanics overindex when it comes to using mobile devices; hence, it is probalby no surprise that they use these devices to listen to music. And both mobile providers and advertisers are paying attention.

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2014 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy
Adonis Paseiro,
Local Business Manager, Hispanic,
Bi-Lo Holdings, LLC
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Marketing,
Kroger (HR 360 co-chair)
Janalee Clements,
Senior Customer Insights & Marketing Manager,
Javier M. Delgado-Granados,
Director of Marketing,
Wal-Mart (HR 360 co-chair)

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