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July 18, 2014

» CVS to Acquire Navarro Discount Pharmacy  Hispanic Marketing News

CVS Caremark, Woonsocket, R.I., said it entered into a definitive agreement to acquire the assets of Miami-based Navarro Discount Pharmacy.

» Understanding the Meaning of “Total Market”  Hispanic Marketing News

“Total market strategy” has become one of the most misused, misunderstood and over used terms in Hispanic marketing.

» Latinas Love the Big Screen  Hispanic Marketing News

Latinas ages 25-plus visit movie theatres more than any other group in the U.S.

» Corona Introduces 2014 Boxing Bottle  Hispanic Marketing News

Following the brand's successful program in 2013, Corona Extra has unveiled its 2014 Limited Edition Boxing bottles collection, available in the brand's 18-pack.

» Eli Lilly Web Site Offers More Spanish Content  Hispanic Marketing News

Eli Lilly and Company is expanding its online Lilly for Better Health initiatives to include more resources and more Spanish-language content.

» Hispanic Millennials Outspend Non-Latinos in Fashion  Hispanic Marketing News

Mark Twain once said that “clothes make the man.”

» Bicultural Latinos are an Important but Elusive Audience  Hispanic Marketing News

When it comes to TV content, bicultural consumers have the highest multi-media penetration (91 percent) of all Hispanic groups.

July 11, 2014

» HR 360 Keynote Jerry Azarkman Receives LA Entrepreneur of the Year Award  Hispanic Marketing News

Jerry Azarkman, keynote speaker at this year’s Hispanic Retail 360 Summit, was named Ernst & Young’s EY Entrepreneur of the Year 2014, Greater Los Angeles,

» Banks Exit Money Transfer Business  Hispanic Marketing News

Government crack downs on the funding of terrorists and drug lords has prompted many large banks to exit the international currency transfer business.

» Retailers Enter Remittance Business  Hispanic Marketing News

The decline in the number of banks conducting money transfers has prompted large retailers in Mexico to enter the remittance business.

» The Banking Police  Hispanic Marketing News

Experts criticize the government for forcing banks into a law enforcement role whose costs hurt honest immigrants.

» Kraft Emphasizes Health via Soccer  Hispanic Marketing News

In a new promotional campaign for Kraft Singles cheese slices, Kraft uses young soccer players to spread the word about healthy eating.

» The Power of Latinas  Hispanic Marketing News

Latinas are the main or joint decision-makers for purchases across a broad range of categories, reported Hispanic Market Weekly

» Unacculturated Latinos Drive Social App Use  Hispanic Marketing News

Unacculturated Hispanics lead the pack when it comes to using mobile apps and social media.

» U.S. Soccer Market Among World’s Most Lucrative  Hispanic Marketing News

Soccer has never been the leading spectator sport in the U.S.; that crown goes to baseball and football.

» IMUSA USA Names Corzo President  Hispanic Marketing News

Cookware and appliance manufacturer IMUSA has named Raul Corzo president.

» Havas PR North America Launches Multicultural Practice  Hispanic Marketing News

Havas PR North America has created Havas Conexiones, a multicultural practice that helps brands connect with Hispanics.

July 3, 2014

» Remittances to Mexico Increase 7.89 Percent  Hispanic Marketing News

Remittances sent to Mexico from the U.S. totaled $9.58 billion during the first five months of 2014, an increase of 7.89 percent compared to the same period last year.

» Census Bureau Assesses Race, Ethnicity Question  Hispanic Marketing News

The U.S. Census Bureau is looking at how to better report race and ethnicity in its 2020 census.

» Nielsen Studies Ad Impact on Bilingual Millennials  Hispanic Marketing News

New research from Nielsen, Univision and SMG Multicultural hopes to uncover the most efficient way to target bilingual Hispanic Millennials in the U.S.

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2014 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy
Adonis Paseiro,
Local Business Manager, Hispanic,
Bi-Lo Holdings, LLC
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Marketing,
Kroger (HR 360 co-chair)
Janalee Clements,
Senior Customer Insights & Marketing Manager,
Javier M. Delgado-Granados,
Director of Marketing,
Wal-Mart (HR 360 co-chair)

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