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February 17, 2012

» SONIC Launches Interactive Website for Hispanic Consumers  Hispanic Marketing News
» Hispanic Retailer Shuns Lottery Tickets, Tobacco Sales   Hispanic Marketing News
» AHAA Expands Membership to Represent all Hispanic Marketing Disciplines, Creates Advisory Board   Hispanic Marketing News
» Center for Hispanic Leadership to Unveil New Brand Development Framework with Unique Content and Social Media Impression Standards for U.S. Businesses   Hispanic Marketing News  PRWeb.com

On the heels of recent reports that Univision and Disney are in talks to form a 24-hour news channel that will be targeting the English speaking Hispanic audience, the Center for Hispanic Leadership (CHL) revealed its own plans to offer a new Brand Development Framework that businesses can use to reach and interact more authentically with the community.


» Gorton's Seafood Launches Hispanic Microsite as Resource for Spanish-Speaking Consumers  Hispanic Marketing News  Chron.com

Spanish-speaking seafood consumers now have a new resource to assist them in finding ways to get seafood on their plates twice a week, in accordance with the USDA’s MyPlate dietary guidelines. Gorton’s Seafood has launched a new Spanish-language microsite, GortonsEnEspanol.com, which features information about the company, its products, and family-pleasing recipes, as well as access to English coupons and electronic newsletters.


» Bodega Boom: Influx of Latino Grocery Store Owners Creates Glut –   Hispanic Marketing News  ReadingEagleBusinessWeekly.com

Jose Abreu has owned several bodegas in Reading since moving here in 1990.


» Marc A. Rodriguez Named Chairman-Elect of United States Hispanic Chamber of Commerce   Hispanic Marketing News  HispanicPRWire.com

The United States Hispanic Chamber of Commerce (USHCC) Board of Directors announced Marc A. Rodriguez as its new Chairman-Elect of the Board.


» New Stores, Hispanic Campaigns to Drive Pizza Patron in 2012   Hispanic Marketing News  MarketWatch.com

Pizza Patron announced today that it will be rebooting its franchising push in 2012 targeting strategic new markets and adding more stores in existing ones.


» AWMA Show: The Hispanic Customer Is More Important Than Ever  Hispanic Marketing News

February 10, 2012

» Hispanic Grocery to Serve Growing Population in Saugerties, N.Y.   Hispanic Marketing News  SaugertiesTimes
Along with 30-somethings moving up from the city to buy a house and settle down in the country, the past 10 years have also witnessed an increase in the town’s Latino population.



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2012 Hispanic Retail 360 Summit Agenda

Click here to view the 2012 Hispanic Retail 360 Summit Agenda. 


Mark your calendar for the 2012 Summit

Latino marketing is a growing concern for United States food and business retailers. At the Hispanic Retail 360 Summit, to be held August 15-17, 2012, retail marketing strategies for the U.S. Latino consumer market will be discussed by top retailers, suppliers and experts in the field.


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