Hispanics embrace social media such as Facebook, YouTube and Google+ more than the general population.

Cinco de Mayo is around the corner, and some brands are leveraging the holiday to roll out special promotions and discounts.

In the United States, a stereotypical description of a Hispanic woman would probably read as follows: “Speaks Spanish, likes to be sexy and pretty, is family oriented, acts humble, has many kids at an early age, cooks at home and likes to clean.”

According to a recent Nielsen's report, The State of the Hispanic Consumer: The Hispanic Market Imperative, Latino buying power will have grown 50% between 2010 and 2015, reaching an incredible $1.5 trillion.

There is a growing number of ethnic communities that use social media to obtain information and share experiences on topics that directly affect their buying decisions and lives – from purchasing a car to making health care choices.

LinkedIn is the world's largest professional network on the Internet with over 150 million members worldwide, including executives from every Fortune 500 company.

More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become a prominent actor in all aspects of American life, according to The State of the Hispanic Consumer: The Hispanic Market Imperative, released by Nielsen, a leading global provider of information and insights into what consumers watch and buy.

Coors Light, the official U.S. beer sponsor of Mexico's Primera Division, has gone digital in its outreach to legal-drinking-age Hispanic consumers, giving soccer fans "on the go" access to in-depth and exclusive articles on the Primera Division, the latest scores, stats and highlights and much more.

Over the past 20 years, business has been buenísimo for the Americans who have started Mexican food chains in the U.S. Chipotle, started in the early '90s, boasts one of the highest-valued stocks in the chain restaurant industry.

Customers can experience the magical South American country with authentic products available in select stores and on macys.com beginning April 22