Expense control and better inventory management have improved results for Stein Mart Inc. over the past two years. That's put the Jacksonville-based fashion retailer in position to continue growing earnings as it grows sales, President and CEO David Stovall told shareholders at Tuesday's annual meeting. One way to increase sales is by reaching new customers, including a new campaign to target Hispanic shoppers with Spanish-language advertising, Stovall said.Stein Mart, which operates 261 stores in 29 states, has started its Hispanic marketing at 15 stores in eight markets, including the Miami area, Dallas, Houston and Phoenix.
Join the United States Hispanic Chamber of Commerce (USHCC), Fortune 500 companies, Hispanic Business Enterprises (HBEs) and local Hispanic Chambers of Commerce from across the country on September 18-21, 2011 in Miami where Hispanic business is hot. The USHCC will host its 32nd Annual National Convention & Business Expo at the Fontainebleau Hotel in Miami Beach.
AT&T announced the five year anniversary of its national Spanish bilingual concept store program. Launched in the spring of 2006 in Los Angeles, Miami, and NYC, the fledging bilingual retail program has expanded significantly over the past five years to better serve Latino customers and anticipate Hispanic population shifts. Today, AT&T offers more than 770 bilingual concept stores throughout AT&T's service regions.
"The bilingual store program was started in '06 with the launch of a couple hundred stores in three key markets. The stores were so popular that today we operate almost 800 stores nationwide," said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets. "While our markets have grown and changed considerably since then, what remains a constant is that we've always known catering to the Hispanic consumer is essential to our success."
Leading Latino social media content and marketing services platform Hispanicize has partnered with two of the nation’s most influential Latina bloggers, Piera Jolly of JollyMoms and Eva Smith of Tech.Food.Life, to launch the Latina Mom Bloggers network.