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June 16, 2011

» Stein Mart looks to reach Hispanic markets   Hispanic Marketing News  Jacksonville.com

Expense control and better inventory management have improved results for Stein Mart Inc. over the past two years. That's put the Jacksonville-based fashion retailer in position to continue growing earnings as it grows sales, President and CEO David Stovall told shareholders at Tuesday's annual meeting. One way to increase sales is by reaching new customers, including a new campaign to target Hispanic shoppers with Spanish-language advertising, Stovall said.Stein Mart, which operates 261 stores in 29 states, has started its Hispanic marketing at 15 stores in eight markets, including the Miami area, Dallas, Houston and Phoenix.


» Largest Gathering of Hispanic Business Leaders to Convene in Miami   Hispanic Marketing News  PRNewsWire.com

Join the United States Hispanic Chamber of Commerce (USHCC), Fortune 500 companies, Hispanic Business Enterprises (HBEs) and local Hispanic Chambers of Commerce from across the country on September 18-21, 2011 in Miami where Hispanic business is hot. The USHCC will host its 32nd Annual National Convention & Business Expo at the Fontainebleau Hotel in Miami Beach.


» AT&T Celebrates 5 Years of Dedicated Spanish-Bilingual Retail Program   Hispanic Marketing News  PRNewsWire.com

AT&T announced the five year anniversary of its national Spanish bilingual concept store program. Launched in the spring of 2006 in Los Angeles, Miami, and NYC, the fledging bilingual retail program has expanded significantly over the past five years to better serve Latino customers and anticipate Hispanic population shifts. Today, AT&T offers more than 770 bilingual concept stores throughout AT&T's service regions.

"The bilingual store program was started in '06 with the launch of a couple hundred stores in three key markets. The stores were so popular that today we operate almost 800 stores nationwide," said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets. "While our markets have grown and changed considerably since then, what remains a constant is that we've always known catering to the Hispanic consumer is essential to our success."
 


» Hispanicize and Influential Latina Bloggers Join to Create Latina Mom Bloggers Platform to Help Marketers Engage Hispanic Moms   Hispanic Marketing News  HispanicPRWire.com

Leading Latino social media content and marketing services platform Hispanicize has partnered with two of the nation’s most influential Latina bloggers, Piera Jolly of JollyMoms and Eva Smith of Tech.Food.Life, to launch the Latina Mom Bloggers network.


June 9, 2011

» Hispanic Retail Event In El Paso  Hispanic Marketing News  Ktsm.com

EL PASO - A group of retailers looking to tap into the Hispanic market are here in El Paso. The International Council of Shopping Centers hosted a networking event today at the Doubletree Hotel. The event is aimed at networking, and even expanding businesses right here in the borderland.


» Groupacho Launches Latino-Centric Daily Deals Website in Los Angeles  Hispanic Marketing News  PRNewsWire.com

Groupacho, the newest innovator in the burgeoning daily deals market, is launching its website today, offering discounts on L.A.'s hottest restaurants, clubs, retail shops, and events.



June 7, 2011

» PLMA’s New Viva Latino Pavilion Puts Accent on Store Brands  Hispanic Marketing News
» Walgreens Names First Chief Diversity Officer   Hispanic Marketing News

June 3, 2011

» Dissecting Diversity: Understanding the Ethnic Consumer  Hispanic Marketing News

June 2, 2011

» Nashville One of Nations Top Markets For Hispanic-Owned Businesses  Hispanic Marketing News  Hispanicallyspeaking.com

Nashville’s Hispanic immigrant population has soared over the last eight years and with that came many entrepreneurs making Nashville one of the nation’s top markets for Hispanic-owned businesses.



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2012 Hispanic Retail 360 Summit Agenda

Click here to view the 2012 Hispanic Retail 360 Summit Agenda. 


Mark your calendar for the 2012 Summit

Latino marketing is a growing concern for United States food and business retailers. At the Hispanic Retail 360 Summit, to be held August 15-17, 2012, retail marketing strategies for the U.S. Latino consumer market will be discussed by top retailers, suppliers and experts in the field.


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