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October 14, 2011

» Mutual Cultural Change: The Growing Importance of Latino Culture in the US.   Hispanic Marketing News  HispanicAD.com

Although new immigrants must adapt and rebuild their identity to confront the physical and emotional demands of entering a new society, cultural adaptation is a mutual exchange between the host culture (the United States) and the incoming group (immigrating and native-born Latinos).


» Todobebe Launches the ‘Feria Todobebe en Walmart’ Fairs   Hispanic Marketing News  HispanicRetail360.com

Todobebé, the global family media company, today announced the launch of local community fairs at Walmart stores dedicated to moms and families expecting and raising children 0 to 5 years old.


» Susser Eyeing Growth in Dallas-Fort Worth after Latest Deal   Hispanic Marketing News  CSNews.com

Fresh off a deal between its wholesale division Susser Petroleum Co. LLC and Dallas/Fort Worth-based Community Fuels of Texas LP, Susser Holdings Corp. is looking to grow its presence in that metropolitan area.


October 7, 2011

» EXCLUSIVE VIDEO: “Integrate Hispanic Strategy Into Your Corporate Strategy”  Multimedia

October 6, 2011

» Kroger Honored for Supplier Diversity   Hispanic Marketing News  ProgressiveGrocer.com

The Kroger Co. has joined the United States Hispanic Chamber of Commerce Million Dollar Club, launched last year to recognize corporations that are leaders in supplier diversity and integrating Hispanic business enterprises into their strategic sourcing and procurement process.


» Walking the Latino Walk from the Top Down   Hispanic Marketing News  HispanicAd.com

In a hectic month of market fluctuations and political distractions, most CEO's and executives lose sleep over global uncertainties and the implications of economic downturn on the bottom line and growth.


» Whataburger Expands Hispanic Marketing Campaign   Hispanic Marketing News  HispanicAd.com

Whataburger will launch an all-new marketing campaign reflecting the customer loyalty, employee pride, and craveable menu that has set the burger icon apart since 1950.


» Garanimals Kicks Off Bi-Lingual TV Campaign Aimed at Moms   Hispanic Marketing News  HispanicRetail360.com

Garanimals, the iconic children’s clothing brand, this week kicks off a TV campaign in English and Spanish aimed at Moms.


September 26, 2011

» Jarritos Seeks Wider Appeal  Hispanic Marketing News  NYTimes.com

Jarritos, a Mexican soft drink popular among U.S. Hispanics, is introducing new advertising to win over non-Hispanic young men.


»  SuperValu, Shell, Kroger, Target, Walmart and 7-Eleven Named to U.S. Chamber Hispanic Chamber of Commerce’s Million Dollar Club   Hispanic Marketing News  PRNewsWire

The United States Hispanic Chamber of Commerce (USHCC) announced that 35 outstanding corporations were inducted into the Million Dollar Club last week at the 32nd Annual National Convention & Business Expo in Miami Beach.



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2012 Hispanic Retail 360 Summit Agenda

Click here to view the 2012 Hispanic Retail 360 Summit Agenda. 


Mark your calendar for the 2012 Summit

Latino marketing is a growing concern for United States food and business retailers. At the Hispanic Retail 360 Summit, to be held August 15-17, 2012, retail marketing strategies for the U.S. Latino consumer market will be discussed by top retailers, suppliers and experts in the field.


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