Hispanic Retail Home > Hispanic Retail Expo Information > Hispanic Retail Research Downloads

Hispanic American Market Research

Hispanic Marketing Report

2010 Hispanic Retail 360 Summit Presentations
in the Order of the Agenda

Please be patient, downloads could take several minutes.

2010 Presentations:

	"Serving Blue-Collar and Budget-Conscious Latino Shoppers" Art Turock, CEO, Art Turock & Associates

	Why In-Culture Marketing Is Critical to the Long-Term Success of Any American Enterprise Dr. Felipe Korzenny, Director of the Center for Hispanic Marketing Communication, Florida State University Cesar M. Melgoza, Founder & CEO, Geoscape

	Hispanic Social Networks: Welcome to Web 3.5 – BEGINNER Nannette Rodrigues, Director of Hispanic Marketing, Business Development, Innova Ideas & Services

	Cross-Over Appeal: The “Latinization of Style” Miriam Muley, VP of Client Services, The Vox Collective

	Understanding the Hispanic Consumer - INTERMEDIATE Michael Klein, Co-Founder, David Wellisch, Co-Founder, Latinum Network

	Targeting Latino Shoppers with a Measurable ROI Moderator: Vincent Andaloro, President & Founder, Latin-Pak Panelists: Marla Rappaport, Hispanic Family Care Marketing, Kimberly-Clark Rodolfo Rodriguez, Director, Multicultural Marketing, General Mills Roger Garcia, Brand Manager, Coors Family of Brands Hispanic Click here to see the video

	Creating a Social Buzz – Using Social Media to Reach and Influence the Hispanic Social Network –INTERMEDIATE Jose Villa, Founder, Sensis

	Using Acculturation as a Tool to Predict Hispanic Demand – INTERMEDIATE Lou Willsea, Market Consumer Planning Manager, Brown-Forman Inc. Eric Dresbach, Nielsen Spectra

	Gaining Multicultural Intelligence -- INTERMEDIATE David Morse, President & CEO, New American Dimensions

	Beyond Hispanic 101: Reaching the 18-24 Latino Demographic Via New Media – ADVANCED Ray Garza, President and CEO, The Hispanic Agency

	Scoring with the 2010 FIFA World Cup – How is Soccer Influencing America Mainstream -- ADVANCED Jose Espinosa, Director, Multicultural Commercialization and Customer Programming – Strategic Marketing, Coca-Cola Panelists: Tracy Galindo, Multicultural Marketing Consultant for Jewel-Osco Kevin Krause, Chief Marketing Officer, Kum & Go

	Leveraging In-Market Testing to Make Smarter Choices & Ensure Greater ROI Autumn McDonald, Director, Consumer Insight & Strategy, Kraft Foods Roberto Ruiz, Vice President, Brand Solutions, Univision Communications Inc.

	Using Alternative Financial Services to Reach Hispanic Consumers – INTERMEDIATE Chuck Ullan, Executive Vice President, Strategy and Finance, AllTrust Networks Michael Hafer, Vice President Global Cards, Western Union

	Targeting Hispanic Shoppers in the “New World” of the Internet Moderator: Joe Kutchera, Author/Consultant, Latino Link Panelists: Ana Grace, BestBuy.com en español Jose Rivera, American Family Insurance

	Targeting Hispanic Shoppers at Home and In the Store-Retailer Case Studie Moderator: Don Longo, Editorial Director, Stagnito Media Panelists: Shayne Walters, Vice President, Business Development, PowerDirect Marketing Julie Victor, Telemundo Digital Out-of-Home