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2010 Hispanic Retail 360 Summit Presentations
in the Order of the Agenda
Please be patient, downloads could take several minutes. 2010 Hispanic Retail 360 Summit Presentations will be posted here after the event.
2009 Presentations:
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Hammering It Home: Ace Hardware's Hispanic Test
Cindy Nuñez-Hasman, MBA, Multicultural Marketing Manager, Ace Hardware Corp.
José González, Partner, Chief Strategist, Revolucion |
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Hispanics and the Economy Today
Doug Darfield, Senior Vice President Ethnic Measurement, Nielsen Media Research
Daniel Aversano, Product Leadership, Nielsen Consumer Panel Services |
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The Transformation of the Hispanic Shopper in a Recessionary Economy: Implications and Opportunities for Retailers
Terry Soto, President & CEO, About Marketing Solutions Inc. |
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Supplier Diversity: A business Imperative
Michael Byron, Vice President, Supplier Diversity, SUPERVALU |
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Seeking Growth via Hispanic Segments in a Down Economy
César M. Melgoza, co-Founder and President, Geoscape |
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Leveraging Your Assets to Maximize Results in Multi-Cultural Programs
Manny Fields, Senior Partner, XL Edge |
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Mayberry, USA: Yesterday, Today y Mañana- Opie's World Has Changed
Joe Ray, President/Creative Director, Estudio Ray
Video portion of above presentation
Video portion of above presentation
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From the Screen to the Heart - 360 Degree Integration
Maria Del Carmen Rotter, Managing Director,Televisa Consumer Products
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Profiting at the Border: Using Outdoor Advertising to Impact Cross-Border Lifestyles
Jennifer Stefano, CEO, Border Billboard |
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Making Brands and Stores Work Together for Hispanic Success
Georgia Galanoudis, Group Director of Custom Solutions, Meredith Corp. |
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Hispanics and the Retail Experience
Leylha Ahuile, Multicultural Reports Editor and Senior Analyst, Mintel International Group |
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SPECIAL RETAILER PANEL
Innovation in Addressing Hispanic Shoppers
Art Turock, Strategic Analyst, Art Turock & Associates
Tracy Krogstie, Marketing & Promotions Manager, Jewel-Osco/SUPERVALU
Jose Amaya, Director, Diversity, HY-VEE Inc.
Marco Orozco, Territory Hispanic Market Manager, SW USA & Hawaii, Best Buy
Daniel Herrera,Marketing Manager, Food Lion LLC
Juvenal Chavez, President, Mi Pueblo Food Center
Video portion of above presentation
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Closing Remarks
Armando Martin, President, XL Edge; Columnist, Progressive Grocer |
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