Thursday, August 28, 2008

The U.S. Hispanic population grew 61% between 1990 and 2003 to 35 million, making it the fastest growing population in America, and it is expected to triple by 2050. Hispanic purchasing power is said to have reached the $675 billion mark in 2003 and is expected to increase to $928 billion by 2007 and $1.2 trillion by 2010. But did you know that, according to Cheskin Research, two-thirds of Hispanics agree that it is risky to buy an unfamiliar brand - suggesting that brand awareness is very important in the retail market? Putting your product in front of the faces of this growing culture is key.

The Hispanic Retail 360 Conference program will include top industry leaders discussing what, how, and why to market to the growing Latino population to stay ahead of the competition. The conference will provide a complete 360 degree look at the Hispanic shopper, using data from VNU Marketing Information companies and other sources on demographics, buying behavior, segmentation, marketing, merchandising, product sourcing, store design and in-store marketing.



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Check out the Hispanic Retail 360 Online Product Showcase!
Ignite interest in your products BEFORE, DURING & AFTER the Hispanic Retail 360 Summit in August!
For more details-- contact Michael Hatherill at mhatherill@csnews.com or 646-654-7501.

Convenience Store News
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Display and Design Ideas
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Gourmet Retailer
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Progressive Grocer
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Marketing y Medios
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SRDS Media Solutions
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Hispanic Retail 360 is dedicated to providing Latino Retail Business News and Retail Marketing Strategies to the Hispanic Community. Find out how to participate in this business conference and gain insights on Retail Marketing Strategies from expert Hispanic Marketing Speakers and Hispanic Retail Strategy professionals. HR 360 is the #1 Hispanic Business Expo for Hispanic Market Reporting and Hispanic Retail Research. Register for our next Hispanic Retail Exhibition, read our Hispanic Internet Marketing Guide, or plan for HR 360’s Latino Marketing Events.

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