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August 22, 2014

» Macy’s Settles NYC Racial Profiling Case  Hispanic Marketing News

Macy's said it will pay $650,000 to settle accusations of racial profiling at its flagship Manhattan store.

» United Opens New C-Store and Fourth Amigos Grocery Store   Hispanic Marketing News

Last week, United Grocers opened its first “greenfield” Hispanic-themed Amigos grocery store along with an adjacent United Express convenience store in Hereford, Texas.

» Hispanics Love Idaho Potatoes  Hispanic Marketing News

Many people view potatoes as the all-American food—after all, the U.S. is the birthplace of fast food and the quintessential French fry.

» Puerto Rico’s Population Declines  Hispanic Marketing News

For the first time since the 1700's, Puerto Rico's population has seen a historic decline as more residents have left for the U.S. mainland than any time since the end of World War II.

» Univision Outperforms English-Language Networks Again  Hispanic Marketing News

For the second consecutive year, Univision placed in the top spot during the July season, outpacing English-language stations ABC, CBS, FOX and NBC.

» When Do They Use English vs. Spanish?  Hispanic Marketing News

When it comes to bicultural Latinos, most are fully bi-lingual.

August 18, 2014

» Hispanic Retail 360 Summit Attracts Record Crowd   Hispanic Marketing News

Conference emphasizes “Total Market” strategy.

» Stagnito Business Information Launches Multicultural Retail 360  Hispanic Marketing News

Hispanic retail summit rebranded to better reflect retailers’ growth opportunities.

» Denny's Launches Latino Facebook Page   Hispanic Marketing News

Denny’s has launched the Denny’s Latino Facebook page in an effort to better interact with its Spanish-speaking customers.

» Goya Analyzes Hispanic Market in Minute Detail  Hispanic Marketing News

Via analytics and acculturation codes, Goya Foods is breaking down the Hispanic market with more granularity than ever.

» Mexican Actor Omar Chaparro Stages Redd's Apple Ale Tour  Hispanic Marketing News

MillerCoors’ Redd's Apple Ale has joined forces with well known Mexican actor and comedian Omar Chaparro for the Atrevete with Redd's Apple Ale tour.

» Cassill Drives Bon Bon NASCAR Chevy at Nationwide Children’s Hospital 200  Hispanic Marketing News

Landon Cassill, the 2008 NASCAR Nationwide Series Rookie of the Year, came in 14th out of 39 at the Nationwide Children's Hospital 200, a NASCAR Nationwide Series race that took place at Mid-Ohio Sports Car Course.

» Dos Equis Most Interesting “Masquerade” Program  Hispanic Marketing News

The Dos Equis brand is gearing up for Halloween with the latest incarnation of its most interesting "Masquerade" program, set to run at retail and on-premise from Sept. 15 –Oct. 31.

August 8, 2014

» Cultural Food Patterns Must be Studied to Combat Obesity  Hispanic Marketing News

Current qualitative studies on eating behavior do a poor job at differentiating Latino populations by country of origin.

» Guest Column: The Hispanic Shopper of Today Has Changed. Are You Keeping Pace?  Hispanic Marketing News

Last month we discussed how Hispanics in the United States have transformed from a once recent immigrant population to a predominantly U.S.-born bicultural segment of the population.

» El Jimador Launches Two New Flavors  Hispanic Marketing News

Mango Mango and Mexican Lime added.

» Anheuser-Busch Importing Mexican Lager to U.S.  Hispanic Marketing News

Brewer hopes to tap fast-growing Hispanic market.

» Times Square Gathering Planned to Mark ‘Tipping Point” for American Population  Hispanic Marketing News

August 22 marks updated date when United States becomes a multicultural majority nation by Interethnic Proximity Index.

August 4, 2014

» An Invitation and Endorsement to Attend HR360 Summit  Hispanic Marketing News

10th annual conference comes to San Antonio, a city symbolic of the demographic changes sweeping America.

August 1, 2014

» Dollar Tree to Acquire Family Dollar  Hispanic Marketing News

Dollar Tree Inc. has agreed to acquire Family Dollar in a transaction valued at $74.50 per share, a 22.8 percent increase over Family Dollar's closing price on Friday.

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2014 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy
Adonis Paseiro,
Local Business Manager, Hispanic,
Bi-Lo Holdings, LLC
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Marketing,
Kroger (HR 360 co-chair)
Janalee Clements,
Senior Customer Insights & Marketing Manager,
Javier M. Delgado-Granados,
Director of Marketing,
Wal-Mart (HR 360 co-chair)

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