The Summit is Celebrating 10 Years
Connecting Retailers to the Hispanic Consumer
We're Texas Proud to be in San Antonio in 2014!
No other city in Texas reflects the state's Spanish and Mexican heritage better than San Antonio. With Hispanics making up slightly over 60% of the population, San Antonio has been called the “New Face” of the American dream and has come to define modern Hispanic business.
The Summit Theme for 2014 Covers One of the Hottest Topics in Marketing
Total Market: Tappping Into the Power of Bicultural Latinos Through an Integrated Approach.
A "total market approach" involves shifting away from focusing on Hispanics or any specific culture and moving to a platform that integrates all the cultures into one strategy. This year's conference will explore how this new approach impacts Hispanic marketing, especially as bicultural Latinos become a growing and more influential segment of both the Hispanic and general markets.
Learn all about the "Total Market" approach and much more from experts in Register for the 2014 Hispanic Retail 360 Summit!
Hispanic Retail 360 Summit is the premier cross-channel event that focuses on retailing to the growing Latino market. The conference and exposition is aimed at helping retailers maximize their business with the growing Hispanic market in the U.S. While the Hispanic consumer market represents a significant growth opportunity for both retailers and suppliers, it is also one of the most complex markets for researchers, marketers, buyers and sales professionals to understand. Hispanic Retail 360 is the only conference designed to help retailers target, segment, and execute merchandising and marketing plans effectively to Latino shoppers.
The Hispanic Retail 360 Summit invites top retailers, suppliers, and Latino marketing experts to share their thoughts, insights, and feedback with one another. Topics on marketing to Hispanics will include consumer interests/trends, food merchandising, department store merchandising, specialty retailers, and many others.
Hispanic Retail 360 is produced by Stagnito Media and its market leading brands, Progressive Grocer and Convenience Store News.
» Edward James Olmos Interview Multimedia
» 2013 Conference Photo Montage Multimedia
» 2013 Conference Video Highlights Multimedia
Click here to view and/or download photographs of the 2013 event free of charge.
To purchase professional reprints, please contact Robert Bruni.
Wednesday, August 13 - Friday, August 15, 2014
San Antonio Marriott Rivercenter, San Antonio, Texas
Hispanic retail strategy is only possible because of people who offer their ongoing commitment and service to the Hispanic and Latino retail marketing industry. These are the people of the Hispanic Marketing Conference Advisory Board. Members of the Board provide Hispanic retail strategy suggestions and feedback throughout the year, all to help make the Hispanic Retail 360 Summit a success time and time again.
Hispanic Retail 360 wishes to acknowledge the Retail Advisory Board. Throughout the year, members are responsible for providing suggestions and feedback for content to be presented at Hispanic Retail 360, with the goal of staying true to retailers' information needs. Hispanic Retail 360 extends its sincere gratitude for their ongoing commitment and service to the retail industry.
2014 RETAILER BOARD OF ADVISORS
- Jim Hendrickson, Manager, Market Research, 7-Eleven
- Marco Orozco, Director, Hispanic Initiatives SW, Best Buy
- Adonis Paseiro, Local Business Manager, Hispanic, Bi-Lo Holdings, LLC
- Donna Sanker, Vice President of Marketing, BP/ACRO/ampm
- Cecilia Perez, Director of Mulitcultural Marketing, Chevron Corp.
- Nicolas Medina, Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
- Jamie Franck, Assistant Vice President, Operations, HyVee Supermarkets
- Angel Colon, Director, Multicultural Marketing, Kroger (HR 360 co-chair)
- Janalee Clements, Senior Customer Insights & Marketing Manager, Maverik
- Javier M. Delgado-Granados, Director of Marketing, Wal-Mart (HR 360 co-chair)